We started working with Fleetway Travel to help with PPC management. We completely restructured their AdWords account replacing their broad campaigns with our own highly-targeted, well-researched, optimised campaigns. Our goal was to promote their latest holiday deals to their target audience via AdWords and generate a 100% ROI each month for the business.
Working together was very positive – Fleetway Travel appreciated our honest and proactive approach to PPC management. As is common with many larger businesses advertising spends can often get thrown down the drain without truly knowing the ROI.
Once we had set up onsite tracking, phone call tracking and sales attribution we were already miles ahead of what their previous agencies had achieved. For the first time the team at Fleetway were able to understand where their ad spend was going, and what it was generating the business in return on ad spend.
From there we employed our highly-targeted approach with daily campaign management. PPC wins in the travel industry is notoriously difficult because of the nature of how people search online – everyone’s out for a deal, travel agencies work on reputation and customers tend to stick with what they know.
So, converting new visitors on their first-click / first visit was our ultimate challenge, and one that we took on with gusto!
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