Fleetway Travel

Our PPC campaigns for Fleetway Travel generated 341% ROI and reached an audience of 4.1 million.

We started working with Fleetway Travel to help with PPC management. We completely restructured their AdWords account replacing their broad campaigns with our own highly-targeted, well-researched, optimised campaigns. Our goal was to promote their latest holiday deals to their target audience via AdWords and generate a 100% ROI each month for the business.

fleetway travel ppc case study

Working together was very positive – Fleetway Travel appreciated our honest and proactive approach to PPC management. As is common with many larger businesses advertising spends can often get thrown down the drain without truly knowing the ROI.

Once we had set up onsite tracking, phone call tracking and sales attribution we were already miles ahead of what their previous agencies had achieved. For the first time the team at Fleetway were able to understand where their ad spend was going, and what it was generating the business in return on ad spend.

From there we employed our highly-targeted approach with daily campaign management. PPC wins in the travel industry is notoriously difficult because of the nature of how people search online – everyone’s out for a deal, travel agencies work on reputation and customers tend to stick with what they know.

So, converting new visitors on their first-click / first visit was our ultimate challenge, and one that we took on with gusto!

Headline stats

  • 230% ROI on average over 6-months.
  • 341% higher ROI achieved in 1-month.
  • £1.49 average cost per click for top of page positions.
  • 4.1 million audience reached in 6-months.
  • 8.3% average click-through-rate across all campaigns.
  • 135% higher average click-through-rate than the industry average.
  • 88% of visitors hadn’t visited Fleetway Travel before clicking our ads.

What the client said…

“Working with Seed has been an absolute pleasure. They took the time to understand our business and it felt like they were an extension of our own marketing department. They consistently deliver great results and ROI thanks to their dedication. Their passion for digital marketing is evident.I would highly recommend working with this incredibly passionate and knowledgable team!”

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